Asia – Tires and accessories “reported on June 28, the world’s leading market research firm GfK has released a report on the new tire market in Southeast Asia, four in the first quarter of this year’s performance.
The researchers found that, in January 2012 to March, by the surveyed countries (Indonesia, Malaysia, the Philippines and Thailand) replacement tire demand for the 2011 fourth quarter (October to December), an increase of 14%. GfK tire retail sales tracking survey shows that the four countries most cities to replace the first three months of this year, a total replacement of approximately 2.55 million tires.
The GfK company said the growth was mainly driven by increased demand by the Bangkok, Thailand and Malaysia, the Klang Valley, these two cities and their respective sales were the fourth quarter of 2011, an increase of 38% and 16% respectively.
“Health performance of the replacement tire sales in Malaysia, of course, is subject to seasonal demand pull celebrate the Spring Festival in January, but sales in Thailand sudden surge is a special case, is the result of the floods the end of the third quarter last year. “GfK (Asia), Business Director JasmineLim stressed that” As a result, the four quarters of last year replaced multiply tire sales fell 26 percent, but the pent-up demand to promote the sales of a substantial increase in the next quarter. “
From four brand appearing on the market, the dominant position of the Japanese tire brand in the region is clearly being undermined. In the first quarter compared with the fourth quarter of last year, major Japanese tire manufacturer’s market share fell by nearly 3%. Nevertheless, they still occupy about 40% of the total sales of all four countries.
On the other hand, the performance of local and international tire brands on the rise. “Prudent consumers will tend to choose the tire brand, because its price is lower cost, this is a particularly critical factor in the economic recovery phase.” Lim said in the coming months, consumers spend marketing aspects will continue to remain cautious, is expected to provide consumers with affordable tire brand in 2012 will be booming, steady growth. “
GfK market research report also shows that the average price of replacement passenger tires last year remained relatively stable, these four markets each tire up only $ 2.
Source :http://rubbermarketnews.net/2012/07/tire-demand-in-southeast-asia-increased-by-the-japanese-tire-brand-shrinking-market/
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